This is the first thing that you should do after creating your Facebook page. Invite your Facebook friends, share the page on Facebook and have your employees do the same. Then put your email list to work by announcing your new page to your customers with an email promotion. You should then make sure that “Like Us on Facebook” is part of your email templates — both promotional and corporate signatures.
No one wants to Like a boring Facebook page. And even if you do somehow drive 100,000 fans to your page, if you aren’t interesting there is no value in those 100,000 people. You can grow naturally by simply being interesting enough that your current fans interact with you. When they like or share your posts, comment or post content on your wall, those activities are spread to their friends. Your fans’ activities act as a recommendation to their friends to like your page.
A Welcome Tab should be the first thing a prospective new fan sees when they come to your page. It should lay out what to expect when they “like” you, and there should be a clear call to action to like the page.
A truly effective fangate has something of value the brand can offer if the person likes the page that they can’t otherwise get. It’s providing incentive to like the page.
These seem so automatic, but I’ve seen far too many companies that have Facebook pages and you’d never know it by looking at their websites. They either bury mention of their page or don’t mention it at all.
A Facebook icon directing to your page needs to be part of the template of every page on your site. That part doesn’t even need to be a plugin, though you can certainly use the Like Box plugin as well. And of course, you must have a Like Button on every page post.
Don’t stop at promoting your page online. You need to create offline promotional materials as well. Put “Like Us on Facebook” with a vanity URL to your page on receipts. Create flyers that you can place in windows and by registers.
Drive customers to your page on any printed materials you may have, including business cards and mailers. Also use those materials to encourage customers to checkin (more on that later).
One of the main reasons that people become fans of brand pages is to get exclusive deals. If you offer deals that are available only to your Facebook fans, you are bound to have a more engaged audience that pays attention to your posts. Run a “whisper campaign.”
Once a week, announce a new deal. Maybe even mention a secret code word for fun so that when they go to check out, they whisper that word to the cashier for their discount. Or maybe it’s a matter of getting a blanket discounted rate if you’re a Facebook fan.
Or provide a coupon that fans can print out and bring to your store. It could even be as simple as letting your fans know of the deals that are available to everyone. Every morning, announce your lunch specials. In the early afternoon, announce your happy hour specials.
You can target Facebook users by interests or location and target friends of current fans. And the amount you want to spend works into any budget. The minimum cost of an ad is $1. Depending on the barrier to entry, I’ve seen ads that drive 10 fans per dollar spent. I’ve seen others where it costs $1-2 per fan.
Depending on your line of business and the potential revenue per fan, either may be acceptable. But it’s so cheap, there’s really no reason not to experiment and see if it can work for you.
Your first fans are your biggest advocates. There’s a link on the left hand side of your page for “Share” that allows fans to share you page. Ask your fans to share your page with their friends. You’ll be amazed how far that goes!