What Is Digital Marketing?
It is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers. Some marketing experts consider it to be an entirely new endeavor that requires a new way of approaching customers and new ways of understanding how customers behave compared to traditional marketing. Digital marketing is “marketing for the new age.” It’s been grown to reach a global audience, driven by the accessibility of the Internet. The Internet, itself, touches most aspects of our lives. Digital marketing, today, does a lot more than create brand awareness, it connects businesses with customers across many networks. This said, it also gives us specific and targeted insights into our audience—as well as their behaviors. Digital marketing targets a specific segment of the customer base and is interactive. Digital marketing is on the rise and includes search result ads, email ads, and promoted tweets – anything that incorporates marketing with customer feedback or a two-way interaction between the company and customer.
Traditional marketing refers to any type of marketing that isn’t online. This means print, broadcast, direct mail, phone, and outdoor advertising like billboards. From newspapers to radio, this method of marketing helps reach targeted audiences. Traditional marketing is not only one of the oldest forms of marketing, but also one of the most researched. Marketers lean towards this method because it’s tried and true. Everyone encounters some sort of traditional marketing in their everyday lives, whether it’s getting the mail or your daily newspaper. Traditional marketing plays an important part in reaching local audiences. Ads can be kept for a long period of time, if they’re physical. Plus, there’s an audience who’s easier to reach through traditional marketing than online marketing.
Digital marketing is … well … digital. Digital marketing is any marketing a company conducts online, such as paid social media ads, email marketing, and PPC advertising. Digital marketing has become wildly popular due to the cultural, technological, and societal shifts around us. As the world becomes more digital, the way we market has evolved. Not only is digital marketing sometimes more cost-effective than traditional, but also it is a more direct way to connect with target audiences globally. Digital marketing is essential for businesses today. It’s become routine for consumers to conduct research and make purchases online.